QR Code Mistakes Designers Do
QR codes have become a ubiquitous tool for marketers and designers alike. They provide a quick and easy way to connect users to digital content, whether it be a website, social media profile, or online store. However, despite their simplicity, QR codes can be a tricky design element to master. In this article, we’ll explore some of the most common QR code design mistakes that designers make, and offer tips on how to avoid them.
Using a low-quality image
The first mistake that many designers make is using a low-quality image for their QR code. This can result in a code that is difficult for scanning apps to read, leading to frustration and a poor user experience. To avoid this mistake, make sure that your QR code is created using a high-resolution image. You can use a QR code generator tool to create a code that is optimized for scanning, and test it with different devices to ensure that it can be read easily.
Not answering the question, “Why should I scan?”
One of the most common mistakes that designers make when creating QR codes is not answering the question, “Why should I scan?” QR codes that simply say “Scan Me” or provide no context for the user are much less likely to be scanned than those that offer a clear call to action (CTA) that provides value to the user.
To create an effective QR code, you need to make it clear to the user what they will get in exchange for scanning the code. This could be a discount, access to exclusive content, or simply a faster way to get in touch with your business. By providing a clear CTA, you can give the user a reason to scan the code and engage with your brand.
For example, instead of using a generic “Scan Me” message, consider customizing the message to match the specific value that the user will receive. If you are promoting a mobile app, use a message like “Download Now” or “Get the App” to make it clear that scanning the code will provide the user with an easy way to access your app. If you are offering a discount or coupon, use a message like “Save Now” or “Get Your Discount” to make it clear that scanning the code will provide the user with a tangible benefit.
In addition to providing a clear CTA, it’s important to make sure that the design of the QR code is visually appealing and easy to scan. By avoiding common design mistakes, such as using low-quality images or too much color and graphics, you can create a QR code that stands out and encourages users to take action.
Not considering placement
Finally, many designers make the mistake of not considering the placement of their QR code. If the code is in an area where users can’t easily scan it, they may become frustrated and give up. To avoid this mistake, think carefully about where you place your QR code. Ideally, it should be in a location where users can easily scan it with their smartphone or other device.
Using the QR code on the left side of the Business card is hard to scan. Most people are right-handed. So we take the card in our left hand and scan the QR code using our right hand. Use the QR code on the right side of the card.
In conclusion, QR codes can be a powerful tool for connecting users with digital content, but they can also be a challenge to design effectively. By avoiding these common QR code design mistakes, you can ensure that your codes are easy to scan, provide context for users, and help drive engagement with your brand.
Invert the QR code color
Inverting the color scheme may cause the QR code to be unreadable or less scannable, resulting in lost opportunities for engagement. To avoid this mistake, it’s important to ensure that the QR code has a high contrast with its background, and that the colors are compatible with most QR code scanner apps.
In conclusion, while it may be tempting to use an inverted color scheme to make your QR code stand out, it’s important to consider the practicality of the design. By ensuring that your QR code has high contrast and is compatible with most scanner apps, you can create a code that effectively engages your audience and drives results for your business.
Making your QR code hard to scan
Another common mistake designers make when creating QR codes is making them hard to scan. QR codes that are too small or have poor contrast can be difficult for users to scan, leading to frustration and potentially lost opportunities for engagement.
To avoid this mistake, it is recommended to give your QR code a size of at least 2x2 cm when displaying or printing it. The size of the QR code should also be adjusted based on the amount of content you put into the code. In addition, it’s important to ensure that the code has a high contrast with its background, and that there is enough white space around the code to make it easy for users to scan.
By following these simple guidelines, you can ensure that your QR code is easy to scan and effectively engages your audience, leading to increased engagement and better results for your business.
Not testing the QR code
And the last mistake is not testing the QR code before publishing it. This can lead to errors or broken links, which can damage your brand’s reputation and lead to a loss of potential customers. To avoid this mistake, always test your QR code on multiple devices and in different lighting conditions to ensure that it works properly.
Never ever print a QR Code without extensively testing it. Make sure you scanned your final QR Code with a draft print. A little typo can make it useless. You can avoid such blunders by testing the QR code using different smartphones and applications.
In summary, QR codes can be a powerful tool for businesses looking to engage their audience and drive results. However, it’s important to avoid common design mistakes that can make your QR code less effective or difficult to scan.
By providing a clear Call-to-Action, ensuring the code is easy to scan, and using a compatible color scheme, you can create a QR code that effectively engages your audience and drives results for your business.
So next time you’re designing a QR code, keep these tips in mind to create a code that is not only visually appealing, but also practical and effective. With the right design, your QR code can be a valuable asset in your marketing toolkit, helping you to connect with your audience and achieve your business goals.
